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Privacy Policy

Introduction

Equine Horsecare Ltd, trading as HorseCare is a private limited company based in Wexford, Ireland, Company Registration 716372 and is the data controller of any personal data that you provide in the context of our website and engaging our services.

Privacy

Your privacy is important to us, so we only use the information you provide about yourself when using this website to assist us in improving our service to you. Equine Horsecare gather a certain amount of data from you in order to provide to you with a “ best in class “ service. We gather the information provided by you on registration and information we learn from your use of this website, the transactions you undertake (including details of payments and cards used) and your use of our services and other sites accessible from our site. We also review usage patterns and use of the site to help us improve our services to you. We respect your right to privacy and take the responsibility of protecting your data and using it only in a way that you would expect, very seriously.

The purpose of this policy (the “Privacy Policy”) is to outline how we deal with any personal data you provide to us while visiting the Site. This Privacy Policy should be read in conjunction with the terms and conditions that apply to your use of the site (the “Terms”). By visiting this site, you are accepting the terms of this Privacy Policy.

We hope that you will find everything you need to know about how we protect your personal data below.

We Do Not Share Your Data

The information we require about you is not shared with any third parties beyond our trusted partners who need to have access to this data in order to provide our online services and unless you indicate otherwise. The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including.

Consent

In specific situations, we can collect and process your data with your consent. For example, when you tick a box to receive email newsletters. When collecting your personal data, we will always make it clear to you which data is necessary in connection with a particular service.

Contractual Obligations

In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us, we will collect your address details and share them with our courier to deliver your purchase.

LEGAL COMPLIANCE

If the law requires us to, we will disclose your personal data if we believe in good faith that we are required to disclose it in order to comply with any applicable law, a summons, a search warrant , a court or regulatory order , or other statutory requirement.

LEGITIMATE INTEREST

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business, and which does not materially impact your rights, freedom or interests. For example, we will use your purchase history to send you or make available personalised offers. We also combine the shopping history of many customers to identify trends and ensure we can keep up with demand or develop new products/services.

WHEN DO WE COLLECT YOUR PERSONAL DATA ?

  • When you visit our website and use your account to buy products.
  • When you create an account with us.
  • When you engage with us on social media.
  • When you contact us by any means with queries etc.
  • When you comment on or review our products and services.
  • We collect data from publicly available sources when you have given your consent to share information or where the information is made public as a matter of law.

WHAT SORT OF PERSONAL DATA DO WE COLLECT ?

  • If you have a web account with us: your name, gender, date of birth, billing/delivery address, orders and receipts, email and telephone number. For your security, we will also keep an encrypted record of your login password. For example, we collect details of purchases you made, items viewed or added to your basket, brands you show interest in, web pages you visit and how and when you contact us.
  • Copies of documents you provide to prove your identity where the law requires this. This will include details of your full name, address, date of birth.
  • Details of your shopping preferences
  • Details of your visits to our website.
  • Information gathered by the use of cookies in your web browser
  • Personal details which help us to recommend items of interest. We will only ask for and use your personal data collected for recommending items of interest and to tailor your shopping experience with us. Of course, it’s always your choice whether you share such details with us.
  • Payment card information.
  • Your comments and product reviews.
  • To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

HOW AND WHY DO WE USE YOUR PERSONAL DATA ?

We want to give you the best possible customer experience. We use the data to offer you promotions, products and services that are most likely to interest you.The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service. Of course, if you wish to change how we use your data, you will find details in the ‘What are my rights?’ section below.

Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you have asked for. For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you have withdrawn your general consent to hear from us.

Here’s how we will use your personal data and why:

  • To process any orders that you make by using our websites. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations. For example, your details may need to be passed to a third party to supply or deliver the product that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds and so on.
  • To respond to your queries, refund requests etc. Handling the information, you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this based on our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
  • To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We will also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our website. We will do all of this as part of our legitimate interest. For example, by checking your password when you login and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.
  • To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
  • With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, about relevant products, including special offers, discounts and promotions. Of course, you are free to opt out of hearing from us at any time.
  • To send you communications required by law, or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
  • To display the most interesting content to you on our website, we will use data we hold about your favourite brands or products and so on. We do so on the basis of your consent to receive notifications and/or for our website to place cookies or similar technology on your device. For example, we might display a list of items you’ve recently looked at or offer you recommendations based on your purchase history and any other data you have shared with us.
  • To develop, test and improve the systems, services and products we provide to you. We will do this on the basis of our legitimate business interests.
  • To comply with our contractual or legal obligations to share data with law enforcement For example, when a court order is submitted to share data with law enforcement agencies or a court of law.
  • To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you. Of course, you are free to opt out of receiving these requests from us at any time by updating your preferences in your online account.

HOW DO WE PROTECT YOUR PERSONAL DATA ?

We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it. We secure access to all transactional areas of our website and using ‘https’ technology. Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption. We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security. However, the nature of the Internet is such that we cannot guarantee or warrant the security of information you transmit to us via the Internet. No data transmission over the Internet can be guaranteed to be 100% secure. We will take all commercially reasonable steps to protect your personal data which you provide to us.

HOW LONG WILL WE KEEP YOUR DATA ?

Whenever we collect or process your personal data, we will only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

WHO DO WE SHARE YOUR DATA WITH?

The information we require about you is not shared with any third parties beyond our trusted partners who need to have access to this data in order to provide our online services and unless you indicate otherwise. We sometimes share your personal data with trusted third parties. For example, delivery couriers, for fraud management, to help us personalise our offers to you and so on.

Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:

  • We provide only the information they need to perform their specific services
  • They may only use your data for the exact purposes we specify in our contract with them.
  • We work closely with them to ensure that your privacy is respected and protected at all times.
  • If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Examples of the kind of third parties we work with are:

  • IT companies who support our website and other business systems
  • Operational companies such as delivery couriers
  • Google/Facebook to show you products that might interest you while you are browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites.

 

SHARING YOUR DATA WITH THIRD PARTIES FOR THEIR OWN PURPOSES:

We will only do this in very specific circumstances, for example:

  • For fraud management, we may share information about fraudulent or potentially fraudulent activity. This may include sharing data about individuals with law enforcement bodies.
  • We may also be required to disclose your personal data to the Garda or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.
  • For further information please contact us.

 

WHAT ARE YOUR RIGHTS OVER YOUR PERSONAL DATA ?

You have the right to request:

  • Access to the personal data we hold about you, if you wish to access a copy of your personal data held by us, you may do so by contacting us in writing and we will respond within 30 days.
  • The correction of your personal data when incorrect, out of date or incomplete
  • That we stop any consent-based processing of your personal data after you withdraw that consent.

 

We are committed to protecting your personal data in compliance with data protection principles, however as mentioned above , you have the right to request a copy of any information about you that the company holds at any time. Where you wish the data that we hold on you is to be rectified, you have the right to request this in writing. You may contact us at any time to exercise your rights or where you require further clarification on the information provided in this policy by writing to us at info@horsecare.ie

YOUR RIGHT TO WITHDRAW CONSENT

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

WHERE WE RELY ON OUR LEGITIMATE INTEREST

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

DIRECT MARKETING

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

HOW CAN YOU STOP THE USE OF YOUR PERSONAL DATA FOR DIRECT MARKETING  ?

There are several ways you can stop direct marketing communications from us:

  • Click the ‘unsubscribe’ link in any email communication that we send you. We will then stop any further marketing emails.
  • If you have an account, log in, visit the ‘My Account’ area and change your preferences.
  • Write to us at info@horsecare.ie

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

NON-PERSONAL INFORMATION

In addition to the personal information, we need to provide you with a great shopping experience we also gather statistical and other analytical information of all visitors to our website. We use this non-personal data gathered from visitors to our website in a collective form to improve the service we provide. This is not linked to your personal information and is completely anonymous.

COOKIES

At HorseCare we want to enhance your shopping experience and to create an enhanced journey we use “ cookie “ technology. A cookie is a small piece of text stored by the browser on your computer, at the request of our server. It enables your computer to access information on this Site in a faster and more efficient manner. We use Cookies to track the activity on our website and hold certain information.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service which will not function properly without them.

You can delete cookies which have previously been set.  We also gather statistical and other analytical information of all visitors to our websites. We use this non-personal data gathered from visitors to our website in a collective form to improve the service we provide. This is not linked to your personal information and is completely anonymous.

The service that we use for this purpose is Google Analytics. To see how you can opt out of Google Analytics visit https://tools.google.com/dlpage/gaoptout for more information on how to manage cookies, including opt-out of site analysis cookies please visit: http://www.aboutcookies.org/Default.aspx

Examples of Cookies we use:

Session Cookies: We use Session Cookies to operate our Service.

Preference Cookies: We use Preference Cookies to remember your preferences and various settings.

Security Cookies: We use Security Cookies for security purposes.

Other Third-Party Cookies

If you use embedded service on our site such as Google Maps, Sharing via Facebook or Twitter, Video via Vimeo, cookies may be set which are beyond our control. As we do not control these cookies and cannot access them, you should check the cookie policies of these embedded services.

As a valued customer, your security and privacy are of the upmost importance to us, that is why the information gathered is not shared or available to third parties. We do not store any credit card or payment details on our server.

If you have any questions or require further information, please contact us at info@horsecare.ie

TRANSFER OF DATA

Your information, Personal Data that we collect from you may be transferred to , and stored at , a destination outside the European Economic Area ( EEA ). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Your consent to this Privacy Policy followed by submitting your personal data, you agree to this transfer,storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

CHANGES TO THE PRIVACY POLICY

Any changes to this Privacy Policy will be posted on this Site so you are always aware of the information we collect , how we use it and under any circumstances if any, we disclose it.

ANY QUESTIONS ?

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions or require further clarification, please do not hesitate to contact us at info@horsecare.ie